For the past twelve months, HOME has held the mantle as Australia's pioneering BTR developer and operator of apartment communities designed exclusively for renters, providing a sought-after alternative for Melburnians at a time where rental vacancies are at record lows and the renters experience is lacking. HOME’s customer centric approach has been a game changer.

HOME Southbank first opened its doors in 2022 offering renters a new option with a unique range of hotel-inspired services, cutting-edge amenities, and customised community conveniences.

One year on, HOME’s vision to become Australia’s leading BTR brand has come to life, already accommodating over 1,200 residents and 140 pets across two operating assets located in two of the most popular suburbs in Melbourne – HOME Southbank and HOME Richmond.

Taking inspiration from London and New York, where the build-to-rent concept has already gained widespread popularity, HOME presents a refreshing alternative to the conventional paths of home ownership and traditional renting. At HOME, you have the liberty to paint your walls and welcome your pets, transforming your space into a truly personal sanctuary. Beyond this freedom of customisation, HOME's build-to-rent model allows residents enhanced flexibility, a wider array of choices to create a completely bespoke lifestyle, as well as greater security of tenure compared to a typical lease agreement.

Boasting a resident satisfaction rate (October 2023 survey*) of 85% across both properties, HOME’s approach to creating growing and thriving communities is setting a benchmark for Australia’s BTR sector which Head of HOME, Christian Grahame credits to a dedicated team, who are focussed on delivering an exemplary resident experience, 365 days a year.

“Our goal is be recognised as Australia’s best in class BTR manager. We are more than just a bricks and mortar offering, we’re first and foremost a service offering. Every single person in our business, has a commitment to customer service. That’s what we’re all here for. It’s cultural, and that’s the reason that we are able to deliver such a strong satisfaction result with our residents,” comments Grahame.

He added: “We embarked on a daring endeavour when we began planning for HOME back in 2017 to create the first ever BTR portfolio in Australia. The reason we have succeeded is due to our commitment to building communities and continuous refinement and improvement of our customer offer. Our teams select the best sites, create beautiful and comfortable buildings, and then provide service that is not available anywhere else for renters. Our Resident Satisfaction Survey is a key performance indicator for our team in creating an exemplary customer experience. I can confidently claim that we now know BTR customers in a way that no one else does. Six years on, I’m incredibly proud of how deep our knowledge and expertise in this space is.”

With vacancy rates sitting at 1.2%, along with continued rental price increases and topped off with an influx in migration, Melburnians continue to look for an alternative solution to the traditional rental model. HOME offers a practical and stable alternative during a time of turbulence within the rental market, another reason that HOME’s BTR model has been so successful over the past twelve months.

From elevated private dining experiences featuring panoramic views across Melbourne, to fully equipped co-working spaces that cater to the 'WFH' era post-pandemic, alongside opulent "add-on" offerings like a Tesla carshare powered by Origin 360 EV, apartment cleaning, fitness classes, personal training, and pet care services, HOME delivers on its bold mission to redefine the Australian perspective on rental living and is here to stay.

Both HOME Southbank and HOME Richmond have been recognised as national finalists in prestigious industry awards.

HOME is Australia’s leading creator and operator of apartment communities exclusively for renters. In 2024 HOME will continue to build and evolve its offering with HOME Docklands and HOME’s; first NSW project, HOME Parramatta.

HOME Southbank apartments are available and leasing now, with weekly rental prices starting from $685 per week (unfurnished), with six months to multiyear available. Furnished apartments are also available. Limited two and three bedroom apartments at HOME Richmond now leasing. Furnished and unfurnished options are available too.