Prominent over-50s developer Adrian Puljich has launched his latest venture, Allira, with a $500 million pipeline of land lease communities to roll-out in Queensland by late 2025. Allira has plans for four over-50s lifestyle resorts totalling 1,004 homes, with development applications  lodged for all.

Early site works on the first projects are anticipated to commence in the next few  months.  

Mr Puljich said Allira would deliver more choice for Australia’s rapidly growing over-50s population,  with a mix of boutique communities on infill sites, vertical and greenfield master-planned resorts. 

Allira will be solely owned and Directed by Mr Puljich and will sit within a wider group of companies  that includes the successful GemLife and Living Gems businesses, which he also heads as Director  and Chief Executive Officer, with a team of more than 400 staff. 

“We’ve been building Allira’s portfolio in some of Queensland’s most desirable and undersupplied  markets over the past 12 months,” said Mr Puljich. 

“The new brand will deliver innovative housing choice, including boutique communities in established  towns and suburbs, which are a first in the land lease sector. 

“These boutique developments will feature between 50 and 90 homes and bring much-needed  downsizer housing to key infill areas - including regional locations, close to existing homes and  amenities, allowing more over 50s to stay in their neighbourhoods. 

“We’re also working on a sophisticated model to support the evolving needs of our residents as they  age, assisting them to remain in our communities as long as they choose.  

“Once residents move in, we find they want to maintain the active lifestyle and community  connections they enjoy in our resorts, and we want to support that.” 

The first Allira community is expected to launch to market this month in Rockhampton, Central  Queensland. (Image above)

This boutique community will feature 57 duplex homes, along with a community clubhouse, pool and  pickleball court, within Rockhampton’s key suburban footprint. 

Mr Puljich said Allira’s portfolio also included communities in Bundaberg, Toowoomba, and Kilcoy,  which were all anticipated to launch by late 2025. 

“We’re also actively looking for further opportunities to bolster our pipeline, with due diligence  underway for four more sites in New South Wales and Victoria,” he said. 

“Our plan is to bring Allira communities to market nationwide to meet the significant demand and  desire for adaptable, innovative and quality home choice for over 50s. 

"Encouraging older Australians to downsize also contributes positively to the broader property market,  opening much-needed family-sized housing for younger buyers.”

Mr Puljich said Allira would benefit from innovations through GemLife, like the installation of Virtual  Power Plants (VPPs), which have significantly reduced residents’ power bills, and first-of-its-kind 5G  technology to optimise connectivity. 

“I’m committed to continuously innovating and refining modern over-50s living, and Allira is the latest  evolution of that,” he said.