Ray White Projects is expanding into Western Sydney with an experienced team to focus on the region’s rapidly growing off-the-plan housing market. 

Ray White Projects Western Sydney managing director Mark Bernberg will lead the charge, alongside Ray White Commercial Western Sydney managing director Peter Vines, using their expertise in the region to drive the expansion. 

With Western Sydney seeing rapid growth, Ray White Projects managing partner Eddie Mansour said he was excited to expand the well-established Ray White Projects business into the area.

“The Western Suburbs is one of the fastest growing regions in Sydney, and we are proud to be expanding Ray White Projects to Western Sydney with Mark and Peter at the helm,” Mr Mansour said. 

“Both Mark and Peter are experts in the Western Sydney area, and provide valuable knowledge which will lead Ray White Projects Western Sydney to become a powerhouse in the projects space.” 

Mr Bernberg joins the Ray White Projects team with a strong background founding and running successful technology companies. 

Before starting his career in real estate in 2017, Mr Bernberg founded a Salesforce cloud consulting company in 2010, before selling that company and founding Whizz Technologies in 2015, a platform managing professional cleaning services across Australia. 

He started his career in real estate working for an off-the-plan marketing company, before moving to work as a sales director for a major Western Sydney developer in 2020 where he helped grow the company’s sales by 650 per cent. 

Mr Bernberg said with the help of his team, he hoped to make a strong first impression on the Western Sydney market. 

“In the next 12 months we want to get ourselves on the radar and work with some of the biggest developers in Western Sydney,” he said. 

“We want to make Ray White Projects the number one name for projects in Western Sydney.” 

Ray White Projects Western Sydney’s sales team will be led by experienced senior sales executive Liam Simpson, with the marketing team will be led by marketing director Belinda Kayser. 

Rather than focusing on the major real estate portals, Mr Vines said the team’s marketing success could be attributed to thinking outside the box. 

“The profile of buyers in Western Sydney has changed and so has the way they get their info and consume. They are more sophisticated, more informed, and more demanding than ever,” Mr Vines said. 

“Through our in-depth understanding of the west, and our experience selling projects, we understand the best way to reach these buyers in a much more cost effective means often through less traditional real estate advertising methods. 

“We are here to change the status quo”