The idea that real estate is local is a long-held belief that still holds true, even in today’s increasingly-global economy. In fact, local independent real estate agencies make up the Leading Real Estate Companies of the World® network of 565 firms in more than 70 countries. While these firms dominate their local markets, they value the international marketing reach afforded to them as members of this network – especially those working with developers seeking global exposure for real estate projects or with buyers interested in real estate opportunities around the world. 

Recognizing the demand for off-plan projects in key global cities from overseas clients, Leading Real Estate Companies of the World®, or LeadingRE, designed the International Project Marketing Program (IPMP) to leverage its vast network of independent agencies for unparalleled global reach for developers.

The program is being formally launched in the APAC region in May 2019. Parikshat Chawla, LeadingRE’s APAC Director of Business Development, said, “Asian investors are seasoned buyers of international property, so it is natural that we focus on this region as we introduce the initiative.”

Parikshat Chawla, LeadingRE’s APAC Director of Business Development

In addition to investment hotspots in the APAC region such as Singapore, Malaysia, Thailand, Japan and Vietnam, other prime global investment destinations include Australia (Melbourne, Sydney, Perth); Canada (Vancouver, Toronto); Germany (Berlin, Frankfurt); United Arab Emirates (Dubai, Abu Dhabi); the United Kingdom (London, Manchester, Birmingham, Liverpool); and the United States (New York, California, Florida). 

The program’s exclusive marketing exposure includes attendance at LeadingRE’s premier events, which attract preeminent real estate authorities from around the world:  the recent APAC Forum, 29 April-1 May, 2019 in Bangkok, Thailand; the Global Symposium, 17-19 September, 2019 in Athens, Greece; and Conference Week, 9-13 March, 2020 in Las Vegas, Nevada, USA.

Webinars are also offered, giving developers an opportunity to pitch their developments directly to real estate professionals from top global markets. Online exposure includes a website dedicated to international property promotion, targeting member agencies and agents seeking new developments to promote to their clients. Digital marketing includes coverage and advertisements in select newsletters and dedicated emails to targeted audiences. Optional participation in the Luxury Portfolio International® Development Collection reaches member agencies that specialize in high-end properties.

According to Chawla, not all developments are accepted into the program. “We will  prioritize developments that have strong appeal overseas, and we also consider any restrictive buying regulations, timing, pricing and other factors that may either encourage or prohibit successful overseas marketing in certain markets,” Chawla said.

When evaluating a project, LeadingRE works with the developer to identify the unique selling proposition and targeted regions for marketing. For example: 

• London is seen as a financial powerhouse that is the gateway to Europe, with good higher education options and strong capital appreciation value. Target regions include most Asian countries, the Middle East, Russia and East Europe.

London, Supplied: Leading RE

• Bangkok, Thailand offers a low cost of living and a high value for money and is friendly to expats. There is an ease of doing business, and it is becoming a major business centre. It appeals to some Asian countries, such as China, Singapore, Hong Kong, India, Japan and Taiwan; Australia; Russia and the UK.

Bangkok, Supplied: Leading RE

• Dubai, UAE is an emerging economic centre with a mostly tax-free economy, offering an ease of doing business. It is seen as a gateway to the Middle East, Europe and Africa and offers luxury for less money. Key target markets include India, Hong Kong, China, Korea, Russia, the UK and Germany.

Dubai, Supplied: Leading RE

By taking a strategic approach and creating a customized plan for each project, IPMP helps curate a bespoke strategy for each development. Chawla summarized, “Paired with the unapparelled reach of the LeadingRE network, IPMP is positioned to capitalize on the growing demand from international buyers seeking strong investment opportunities.” 

For information, visit the Leading RE website or email Parikshat Chawla LeadingRE’s APAC Director of Business Development via the contact details below. 

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